Dashboard button node Icon Property to show jpg image

Have a look in this one.

Look at Node-RED the initialization log. It will show you what is your static file. At the time of this writing I am using windows and this is how the initialization log looks like.

The static path is: C:/Users/OCM/.node-red/static

The target image is on folder: C:/Users/OCM/.node-red/static/nri

Therefore I configure the URL statement this way:
background-image: url("/nri/cluster-fuel.png");

The initialization log also tells you where you can find the settings.js file. In my case: