In your button template you have to add ng-bind-html="msg.payload"
In this example below I have used msg.buttonname instead of msg.payload
Example:
<md-button class="vibrate filled touched smallfont rounded" style={{msg.backcolor}} ng-bind-html="msg.buttonname" ng-click="send({action: 'Click'})">
{{msg.buttonname}}
</md-button>
Now the payload of msg.buttonname can contains html.
msg.buttonname = "Licht<br/>Badkamer"
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